Opportunity Information: Apply for PAS UKRAINE 2020 005
The U.S. Embassy in Kyiv (U.S. Department of State, U.S. Mission to Ukraine) announced a discretionary grant opportunity called "Ukraine: Media Institutional Capacity Building" (Funding Opportunity Number: PAS UKRAINE 2020 005) aimed at strengthening independent Ukrainian media organizations through institutional capacity building. The central purpose of the program is to help eligible media outlets expand and deepen public dialogue in Ukraine around major political, social, and economic issues that matter to the country’s Euro-Atlantic trajectory. In practice, this means proposals should be built around helping Ukrainians access more credible, compelling, and differentiated journalism or programming that supports informed civic discussion.
Projects may include creating and launching impactful new programming, delivering professional trainings, and establishing key new roles inside the media organization where those positions clearly support the production and sustainability of new content. The Embassy signals that the strongest proposals will be those that put original programmatic content at the center, rather than treating content as a minor add-on to general organizational development. Applicants are expected to show how their proposed content fills a real gap in the Ukrainian media landscape and how it stands apart from what audiences can already find elsewhere.
The opportunity highlights several priority themes that competitive applications should address through timely, original content. These include Ukrainian elections, good governance and rule of law, anti-corruption reforms, conflict resolution, and human rights. While these are not presented as the only acceptable topics, they are clearly framed as key examples of the kinds of issues the Embassy wants media partners to tackle in ways that broaden discussion and reach Ukrainian audiences.
The grant can also support practical inputs needed to develop and amplify the proposed programming, such as new equipment, research and data, and advertising or promotion, when these costs are directly tied to creating and distributing new content. Importantly, the notice emphasizes that requests for training or staffing should ideally be justified as necessary to produce, improve, or sustain the new programming, rather than functioning as stand-alone professional development or general hiring.
Administratively, the grant has an award ceiling of up to $500,000, with an expectation of two awards. The CFDA number listed is 19.900. The opportunity was created on February 19, 2020, with an original closing date of April 1, 2020. Eligibility is described broadly as "Others" (with further details referenced in the full announcement), and applicants are instructed to follow the specific submission and compliance requirements laid out in the official Notice of Funding Opportunity document provided by the U.S. Embassy Kyiv.Apply for PAS UKRAINE 2020 005
- The Department of State, U.S. Mission to Ukraine in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Ukraine: Media Institutional Capacity Building" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.900.
- This funding opportunity was created on Feb 19, 2020.
- Applicants must submit their applications by Apr 01, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 2 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs): Ukraine: Media Institutional Capacity Building (PAS UKRAINE 2020 005)
1) What is this grant opportunity called?
The opportunity is titled "Ukraine: Media Institutional Capacity Building" (Funding Opportunity Number: PAS UKRAINE 2020 005).
2) Who is offering this grant?
The grant is offered by the U.S. Embassy in Kyiv (U.S. Department of State, U.S. Mission to Ukraine).
3) What is the main purpose of this program?
The central purpose is to strengthen independent Ukrainian media organizations through institutional capacity building, with proposals centered on helping Ukrainians access more credible, compelling, and differentiated journalism or programming that supports informed civic discussion.
4) What does "institutional capacity building" mean in this notice?
Based on the notice, institutional capacity building is framed around activities that strengthen a media outlet in ways that directly support creating, improving, distributing, and sustaining original programmatic content (for example, trainings or new roles that clearly support production and sustainability of new programming).
5) What kind of projects are expected to be most competitive?
The notice indicates the strongest proposals will put original programmatic content at the center, rather than treating content as a minor add-on to general organizational development.
6) What does the Embassy mean by "original programmatic content" being central?
It means the proposal should be built around creating and launching impactful new programming and demonstrating how trainings, staffing, equipment, research, and promotion are tied directly to producing and sustaining that programming.
7) What themes or topics does the opportunity prioritize?
Priority themes specifically highlighted include Ukrainian elections, good governance and rule of law, anti-corruption reforms, conflict resolution, and human rights.
8) Are applicants limited to only the listed priority themes?
The notice presents the themes as key examples rather than the only acceptable topics, but they are clearly framed as the kinds of issues the Embassy wants media partners to tackle through timely, original content.
9) What should applicants demonstrate about their proposed content?
Applicants are expected to show how their proposed content fills a real gap in the Ukrainian media landscape and how it stands apart from what audiences can already find elsewhere.
10) What types of activities may be supported under this grant?
Examples mentioned include creating and launching impactful new programming, delivering professional trainings, and establishing key new roles inside the media organization, as long as those roles clearly support production and sustainability of new content.
11) Can the grant fund equipment purchases?
Yes. The notice states the grant can support practical inputs needed to develop and amplify the proposed programming, such as new equipment, when those costs are directly tied to creating and distributing new content.
12) Can the grant fund research and data needs?
Yes. Research and data can be supported when they are directly tied to developing and amplifying the proposed programming.
13) Can the grant pay for advertising, outreach, or promotion?
Yes. Advertising or promotion may be supported when those costs are directly tied to creating and distributing the new content.
14) Can the grant be used for trainings?
Yes, but the notice emphasizes that training requests should ideally be justified as necessary to produce, improve, or sustain the new programming rather than functioning as stand-alone professional development.
15) Can the grant be used to hire staff or create new positions?
Yes. The notice mentions establishing key new roles inside the media organization, provided those positions clearly support the production and sustainability of new content.
16) Is general organizational development (without a strong content component) likely to be competitive?
The notice signals that proposals focused mainly on general organizational development, with content treated as a minor add-on, are less likely to be viewed as strong compared with proposals that center original programmatic content.
17) What is the maximum award amount?
The award ceiling is up to $500,000.
18) How many awards does the Embassy expect to make?
The opportunity states an expectation of two awards.
19) What is the CFDA number for this funding opportunity?
The CFDA number listed is 19.900.
20) When was this opportunity created?
The opportunity was created on February 19, 2020.
21) What was the original application closing date?
The original closing date listed is April 1, 2020.
22) Who is eligible to apply?
Eligibility is described broadly as "Others," with further details referenced in the full announcement. Applicants are instructed to consult the official Notice of Funding Opportunity document for the specific eligibility requirements.
23) Where do applicants find the official submission and compliance requirements?
The notice directs applicants to follow the specific submission and compliance requirements laid out in the official Notice of Funding Opportunity document provided by the U.S. Embassy Kyiv.
24) What should proposals aim to achieve in Ukraine?
The program aims to expand and deepen public dialogue in Ukraine around major political, social, and economic issues that matter to the country’s Euro-Atlantic trajectory by supporting journalism or programming that enables informed civic discussion.
25) How should a proposal connect capacity building to sustainability?
Based on the notice, applicants should tie capacity-building elements (like trainings, roles, equipment, research, and promotion) to the production and sustainability of new content, showing how these inputs help the programming continue and remain impactful.
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